Ways to Partner

Ways to Partner

Our partnership can take many forms. We will work with you to create options that fit your culture, and resonate with your company and employees.

Cause Marketing

Cause marketing is an easy way for your customers to support a cause they care about. It increases awareness of the Alzheimer’s Association, generates funds for research, and can potentially increase your sales. Consumers expect companies to feel responsible for their community’s well-being, and they seek out companies that meet that expectation.

What does it look like?

It can take the form of All In To End ALZ branded merchandise, point-of-sale donations or any other avenue that works for your business.


Since 1980, the Alzheimer’s Association has been working to provide education and support to all those impacted by Alzheimer's disease, while advancing critical research toward methods of treatment, prevention and, ultimately, a cure. Over that time, the Alzheimer’s Association has developed properties with a national footprint, like The Longest Day® and Walk to End Alzheimer’s®, which allow our supporters to be part of our mission.

By becoming a sponsor, your brand can reach the hundreds of thousands of people already supporting our mission and participating in the fight to end Alzheimer’s. Aligning your brand with this powerful movement builds brand loyalty and awareness, while demonstrating a commitment to your community.

Walk to End Alzheimer’s

Walk to End Alzheimer’s®

Held annually in more than 600 communities nationwide, the Alzheimer's Association Walk to End Alzheimer’s is the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research.

The Longest Day at Cyclebar

The Longest Day®

On the summer solstice, people around the world team up with the Alzheimer’s Association by participating in an activity they love while raising funds and awareness to help end Alzheimer’s.

Rita Hayworth Gala

Rita Hayworth Gala

This series of fundraising events held in Chicago, New York and Palm Beach features entertainment, awards and dancing to benefit the Association.